Monday, Oct. 02, 1972
Shave Diagnosis?
From the Middle Ages well into the 18th century, barbers performed surgery and dentistry, bloodletting, leeching and cauterization, as well as the tonsorial arts. In Lynchburg, Va., this ancient tradition is being partially revived this week. Dr. Charles Whitmore, 48, a dermatologist and author who also practices law and dabbles in real estate, has hired five barbers and installed them in a new shop adjacent to his professional offices. He and his physician wife Claire have started training them as specialists in skin and hair problems. The paramedical barbers, who will consult privately with each customer, are to be able to use microscopes and take medical histories. They are also supposed to spot and treat such conditions as acne, vitiligo (patchy depigmentation of the skin), psoriasis, and conditions that may contribute to hair loss.
Whitmore sees nothing illegal or unethical about his new business. He believes that the unique operation will attract a great many who would not normally see a doctor about hair or skin problems. It may also attract some handsome profits. Though haircuts at Dr. Whitmore's establishment will cost no more than at any other Lynchburg barber, skin and hair treatments will of course be extra. Any cosmetics or preparations that the paramedics recommend will be conveniently available in another Whitmore shop right on the premises.
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