Monday, Nov. 19, 1973

Solitude

What price privacy? At the moment, $80,000 and up. That is the tag on a custom-made "contemplative environment"--the latest extravaganza offered in the Neiman-Marcus department-store Christmas catalogue. "Very basically, it's enclosure, the womb," declares the environment's design chief, Richard Stonis. While it is not exactly Walden Pond, the plush private world is like a self-contained dollhouse that can be outfitted with film screens to show custom-made movies, a stand-up bar, isometric exercise equipment, a round water bed and anything else the purchaser might desire.

What's more, the room comes in various curved and linear designs, and generally is equipped with a small sofa that glides on a track around the perimeter, moving from the audio-visual area, say, to a work station. "This is not just a toy," insists Architect William Pulgram, president of Associated Space Design, which will build the environments for Neiman-Marcus. "It is a recognition of a need in our society, a search for 'the real me.' This creates a favorable spatial experience for your task or function to become meaningful."

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