WHO'S FOR WHOM

The voters are not the only ones having trouble making up their minds. Many newspapers took longer than usual to issue endorsements. A survey by Editor & Publisher magazine shows that 26% of America's daily newspapers (168 out of 661 responding) endorsed neither candidate; in 1972 that figure was 23%.

Among the prominent onlookers are the Los Angeles Times and the Washington Post, which leans clearly to Carter but is sticking to a 24-year tradition of not officially endorsing anybody. According to E & P, whose questionnaire was answered by 38% of U.S. dailies, 411 dailies with 30 million circulation back Ford. They tend to emphasize that he is a known quantity. Backing Carter are 80 dailies with 7.6 million circulation. They frequently acknowledge that he is a risk and must be taken on faith. Who's for whom:

FOR CARTER: In the East, New York Times, New York Post, Boston Globe, Philadelphia Daily News, Long Island (N.Y.) Press. In the South, Atlanta Constitution, St. Petersburg (Fla.) Times, Montgomery (Ala.) Advertiser, Nashville's Tennessean, Miami News, Louisville Courier-Journal. In the Midwest, Des Moines Register, Minneapolis Tribune, Minneapolis Star, Chicago Sun-Times, Chicago Daily News. St. Louis Post-Dispatch, Milwaukee Journal. In the West, Denver Post.

FOR FORD: In the East, New York Daily News, Philadelphia Inquirer, Boston Herald American, Baltimore News American, Baltimore Sun, Providence Journal, Providence Bulletin, Rochester Democrat and Chronicle, Rochester Times-Union, Hartford (Conn.) Courant, Manchester (N.H.) Union Leader. In the South, Richmond Times-Dispatch, Miami Herald, Memphis Commercial Appeal, Nashville Banner, Fort Lauderdale (Fla.) News, Houston Chronicle, Dallas Times Herald. In the Midwest, Detroit News, Chicago Tribune, Lincoln (Neb.) Journal, Tulsa (Okla.) World, Cleveland Plain Dealer, St. Louis Globe-Democrat. In the West, Oakland (Calif.) Tribune, San Francisco Chronicle, Albuquerque Journal. San Diego Union. Portland's Oregonian.

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