Married. Muhammad Ali, 35, heavyweight boxing champion and actor (The Greatest); and Veronica Porche, 21, former model and mother of Ali's ten-month-old child; he for the third time, she for the first; in Beverly Hills.

Died. Bruce C. Heezen, 53, geologist and oceanographer who charted the ocean floor; of an apparent heart attack; while aboard a submarine, off the coast of Iceland. Heezen, who joined the Lament Geological Observatory when it was founded in 1949, helped discover and map the 47,000-mile-long globe-girdling system of ridges and rifts--a landmark in geology. Heezen also studied the role of turbidity currents (underwater rivers of mud) in shaping the contours of the sea floor, and theorized that glassy particles called tektites in the ocean sediment were the result of the collision of meteorites or comets with the earth. Heezen co-authored a book titled The Face of the Deep.

Died. Fairfax M. Cone, 74, advertising tycoon and public-spirited Chicago civic leader; after a long illness; in Carmel, Calif. Co-founder and director of Foote, Cone & Belding, he maintained that an ad should be a simple "substitute for talking to someone." He helped make Sara Lee, Kotex, Kleenex, Hallmark, Sunkist and even the doomed Edsel household names, but perhaps his most famous ad was for the American Tobacco account: "With men who know tobacco best... it's Luckies two to one." Despite its title, Cone's autobiography, With All Its Faults: A Candid Account of Forty Years in Advertising, was an appreciation of his profession, although it excoriated the TV networks for exploiting the air waves for profit rather than using them as a public trust.

Died. John Stuart Martin, 76, former TIME Managing Editor; after a long illness; in Phillipsburg, N.J. A cousin of TIME Co-Founder Briton Hadden, Martin became Managing Editor when Hadden died suddenly in 1929. A demanding stylist who held that TIME should be written from the point of view of "the man in the moon at the end of the current century," Martin in his long career also worked on LIFE and FORTUNE, wrote books and the narration for the film The Fighting Lady.

Died. Alice Hughes, 78, newspaper reporter and syndicated columnist; in White Plains, N. Y. For 33 years Hughes wrote "A Woman's New York" for King Features. She also traveled extensively, reporting on culture in countries including Stalin's Soviet Union.

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