Monday, May. 15, 1978
And in the Can...
For each series on the air there are backups ready to go on whenever a rating dips. The pilots for these shows can cost as much as $600,000. For the upcoming season, the networks have funded 149 pilots, some of which are analyzed for its clients by the ad agency Dancer Fitzgerald Sample. Excerpts:
California Girls (NBC). A bikini-clad comedy about two 18-year-old girls who want to be lifeguards. One, sarcastic with a good body; the other, a free spirit, well tanned and not unattractive.
Cheerleaders (NBC). A half-hour "gang comedy" about life through the ever active perspective of the pom-pom girls.
Dog Patrol (ABC). An 8 o'clock-type adventure show featuring three police dogs and their human counterparts.
El Paso Pussycats (CBS). A comedy series based on the adventures and experiences of a cheerleading squad not unlike the Dallas Cowgirls.
On the Loose (NBC). About three girls who share a Honolulu condominium ... In the pilot, a nursery school teacher falls for a priest she meets in a bar.
She (CBS). A female James Bond. The project embraces both action and cheesecake without laying heavy on sex and violence.
Stitches (ABC). Medical students inhabit a coed dorm in this comedy, which blends doctoring with prankish college enthusiasm.
The Three Wives of David Wheeler (NBC). A man and his gorgeous ex-wife run a photographic business that employs another exwife, a young model. The half-hour comedy depicts how he and his current wife deal with his former spouses.
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