The Great American Cooling Machine

By Frank Trippett

"The greatest contribution to civilization in this century may well be air conditioning--and America leads the way." So wrote British Scholar-Politician S.F. Markham 32 years ago when a modern cooling system was still an exotic luxury. In a century that has yielded such treasures as the electric knife, spray-on deodorant and disposable diapers, anybody might question whether air conditioning is the supreme gift. There is not a whiff of doubt, however, that America is far out front in its use. As a matter of lopsided fact, the U.S. today, with a mere 5% of the population, consumes as much man-made coolness as the whole rest of the world put together.

Just as amazing is the speed with which this situation came to be. Air conditioning began to spread in industries as a production aid during World War II. Yet only a generation ago a chilled sanctuary during summer's stewing heat was a happy frill that ordinary people sampled only in movie houses. Today most Americans tend to take air conditioning for granted in homes, offices, factories, stores, theaters, shops, studios, schools, hotels and restaurants. They travel in chilled buses, trains, planes and private cars. Sporting events once associated with open sky and fresh air are increasingly boxed in and air cooled. Skiing still takes place outdoors, but such attractions as tennis, rodeos, football and, alas, even baseball are now often staged in synthetic climates like those of Houston's Astrodome and New Orleans' Superdome. A great many of the country's farming tractors are now, yup, air-conditioned.

It is thus no exaggeration to say that Americans have taken to mechanical cooling avidly and greedily. Many have become all but addicted, refusing to go places that are not air-conditioned. In Atlanta, shoppers in Lenox Square so resented having to endure natural heat while walking outdoors from chilled store to chilled store that the mall management enclosed and air-conditioned the whole sprawling shebang.

The widespread whining about Washington's raising of thermostats to a mandatory 78DEGF suggests that people no longer think of interior coolness as an amenity but consider it a necessity, almost a birthright, like suffrage. The existence of such a view was proved last month when a number of federal judges, sitting too high and mighty to suffer 78DEG, defied and denounced the Government's energy-saving order to cut back on cooling. Significantly, there was no popular outrage at this judicial insolence; many citizens probably wished that they could be so highhanded.

Everybody by now is aware that the cost of the American way is enormous, that air conditioning is an energy glutton. It uses some 9% of all electricity produced. Such an extravagance merely to provide comfort is peculiarly American and strikingly at odds with all the recent rhetoric about national sacrifice in a period of menacing energy shortages. Other modern industrial nations such as Japan, Germany and France have managed all along to thrive with mere fractions of the man-made coolness used in the U.S., and precious little of that in private dwellings. Here, so profligate has its use become that the air conditioner is almost as glaring a symptom as the automobile of the national tendency to overindulge in every technical possibility, to use every convenience to such excess that the country looks downright coddled.

But not everybody is aware that high cost and easy comfort are merely two of the effects of the vast cooling of America. In fact, air conditioning has substantially altered the country's character and folkways. With the dog days at hand and the thermostats ostensibly up, it is a good time to begin taking stock of what air conditioning has done besides lower the indoor temperature.

Many of its byproducts are so conspicuous that they are scarcely noticed. To begin with, air conditioning transformed the face of urban America by making possible those glassy, boxy, sealed-in skyscrapers on which the once humane geometries of places like San Francisco, Boston and Manhattan have been impaled. It has been indispensable, no less, to the functioning of sensitive advanced computers, whose high operating temperatures require that they be constantly cooled. Thus, in a very real way, air conditioning has made possible the ascendancy of computerized civilization. Its cooling protection has given rise not only to moon landings, space shuttles and Skylabs but to the depersonalized punch-cardification of society that regularly gets people hot under the collar even in swelter-proof environments. It has also reshaped the national economy and redistributed political power simply by encouraging the burgeoning of the sultry southerly swatch of the country, profoundly influencing major migration trends of people and industry.

Sunbelt cities like Phoenix, Atlanta, Dallas and Houston (where shivering indoor frigidity became a mark of status) could never have mushroomed so prosperously without air conditioning; some communities--Las Vegas in the Nevada desert and Lake Havasu City on the Arizona-California border--would shrivel and die overnight if it were turned off.

It has, as well, seduced families into retreating into houses with closed doors and shut windows, reducing the commonalty of neighborhood life and all but obsoleting the front-porch society whose open casual folkways were an appealing hallmark of a sweatier America. Is it really surprising that the public's often noted withdrawal into self-pursuit and privatism has coincided with the epic spread of air conditioning?

Though science has little studied how habitual air conditioning affects mind or body, some medical experts suggest that, like other technical avoidance of natural swings in climate, air conditioning may take a toll on the human capacity to adapt to stress. If so, air conditioning is only like many other greatly useful technical developments that liberate man from nature by increasing his productivity and power in some ways--while subtly weakening him in others.

Neither scholars nor pop sociologists have really got around to charting and diagnosing all the changes brought about by air conditioning. Professional observers have for years been preoccupied with the social implications of the automobile and television. Mere glancing analysis suggests that the car and TV, in their most decisive influences on American habits, have been powerfully aided and abetted by air conditioning. The car may have created all those shopping centers in the boondocks, but only air conditioning has made them attractive to mass clienteles. Similarly, the artificial cooling of the living room undoubtedly helped turn the typical American into a year-round TV addict. Without air conditioning, how many viewers would endure reruns (or even Johnny Carson) on one of those pestilential summer nights that used to send people out to collapse on the lawn or to sleep on the roof?

Many of the side effects of air conditioning are far from being fully pinned down. It is a reasonable suspicion, though, that controlled climate, by inducing Congress to stay in Washington longer than it used to during the swelter season, thus presumably passing more laws, has contributed to bloated Government. One can only speculate that the advent of the supercooled bedroom may be linked to the carnal adventurism associated with the mid-century sexual revolution. Surely it is a fact--if restaurant complaints about raised thermostats are to be believed--that air conditioning induces at least expense-account diners to eat and drink more; if so, it must be credited with adding to the national fat problem.

Perhaps only a sophist might be tempted to tie the spread of air conditioning to the coincidentally rising divorce rate, but every attentive realist must have noticed that even a little window unit can instigate domestic tension and chronic bickering between couples composed of one who likes it on all the time and another who does not. In fact, perhaps surprisingly, not everybody likes air conditioning. The necessarily sealed rooms or buildings make some feel claustrophobic, cut off from the real world. The rush, whir and clatter of cooling units annoys others. There are even a few eccentrics who object to man-made cool simply because they like hot weather. Still, the overwhelming majority of Americans have taken to air conditioning like hogs to a wet wallow.

It might be tempting, and even fair, to chastise that vast majority for being spoiled rotten in their cool ascendancy. It would be more just, however, to observe that their great cooling machine carries with it a perpetual price tag that is going to provide continued and increasing chastisement during the energy crisis. Ultimately, the air conditioner, and the hermetic buildings it requires, may turn out to be a more pertinent technical symbol of the American personality than the car. While the car has been a fine sign of the American impulse to dart hither and yon about the world, the mechanical cooler more neatly suggests the maturing national compulsion to flee the natural world in favor of a technological cocoon.

Already architectural designers are toiling to find ways out of the technical trap represented by sealed buildings with immovable glass, ways that might let in some of the naturally cool air outside. Some have lately come up with a remarkable discovery: the openable window. Presumably, that represents progress. -- Frank Trippett

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