"Hurry and subscribe now, and for a limited time only you too can run for President, date Diane Keaton and anchor the network news!" That offer isn't being made, at least not yet, but three people who pursue such interests--as well as five more equally busy gentlemen, from Statesman Henry Kissinger to Architect I.M. Pei--have lent their names and faces to a campaign designed to attract advertisers to some of their favorite publications. The journals all have small circulat.ions, and none bulges with ads. But oh what readers! Each of the endorsers subscribes to the magazine he is hawking; however, not all were aware of the company that they would be keeping in the campaign. Yet at least one participant, Economist John Kenneth Galbraith, a fan of the liberal New York Review of Books, is unperturbed:

"Anyone can survive guilt by association--that doesn't refer to the magazines, but to my fellow collaborators."

They seem adrift on a lazy summer outing, but Activists Bella Abzug and Gloria Steinem are actually firing some shots across someone else's bow. The two rented a rowboat in New York City's Central Park in order to dramatize, according to Mrs. Abzug, the fact "that while President Carter was showboating on the Mississippi, Americans were left up the creek in the fight against rising prices." To itemize that metaphor, the two sailors paid only $3 for their trip, while the presidential excursion cost several thousand. The pair also launched a new political organization called Women U.S.A. and urged their sisters across the land to ship their household bills, once paid, to Congress as a protest. Somehow, however, the ladies of the lake look becalmed.

"And now, in this corner ... Ed (Too Tall') Jones?" The 6-ft. 9-in. Tennessean played defensive end for the Dallas Cowboys for five seasons, but he has abandoned his $150,000-a-year gridiron career for a shot at professional boxing. "Football was always my third favorite sport," he says. "Basketball is two. Boxing is No. 1." At 28, Jones certainly has a No. 1 physique: he weighs 248 Ibs., has an 88-in. reach (9 1/2 in. longer than Muhammad Ali's) and a 15-in. fist (as big as Sonny Liston's). To prepare for his ring debut in November, Jones goes to a Manhattan gym daily to spar four rounds and punch a 150-lb. bag for another six. He then shadowboxes, works out with his trainer and does calisthenics before finishing up with six miles of roadwork. Some 70 offers for fights have come in so far, and Jones figures on three dozen bouts before taking on a real heavyweight contender. "You gotta crawl before you walk," he says. And if "Too Tall" never gets to stand up, there is always sport No. 2.

Hugh Gallen, Democratic Governor of New Hampshire, on energy and his state's 1980 primary: "If your pipes are frozen and you have a President on the streets asking for your vote, the voters are going to answer that gentleman."

Jesse Helms, Republican Senator from North Carolina, on the SALT II treaty: "Ask the average fellow about MIRVs, and he says, 'Oh yeah, the TV show host.' "

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