Poster Boy

Newshound as sex symbol

Bo Derek, the Perfect 10, make way for Bob Greene, the Imperfect 2 1/2. Greene, 32, a Chicago Tribune columnist, has joined the ranks of four-color sex symbols with his own 16-in. by 22-in. poster. The work depicts him posing in a motel room door, his shirt slashed to the navel. Greene's pinup career began when he set out to do a column on the superstar poster business and called Marketcom/Crosswinds Corp., a Fenton, Mo., firm specializing in posters of big-name athletes. "One thing led to another, and we decided he could be a sex symbol," says Ron Michel, the company's communications director. Greene says he went along because "the idea made me laugh."

What is the secret of Greene's 2-D lure? Says Crosswinds President Bob Hennkens: "The only difference between Bob and Warren Beatty is 30 or 40 pounds. And Bob's chest is hairier." Greene's column is syndicated in 126 cities, and the 10,000 posters printed so far will be available in all. Says Hennkens: "We think there is a big future in posters featuring newsmen and women."

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