Nighty-Night!

And sweet dreams...

It was invented seven years ago at Penn State, but it takes a while to get an undercover fad going. Only this year did a campus divertissement known as the "tuck-in" spread to the University of Maryland, where a group of male students calling themselves Pillow Talk Inc. offered chaste bedtime tuck-ins to any classmate in the women's dorm with 99-c-. That price included the company of one Teddy bear for the night, a final kiss on the cheek from one of a trio of males, two of them in three-piece suits. Best of all was a bedtime story read by a pajama-clad male sitting on the edge of the bed.

Pillow Talk members boast of administering at least 100 tuck-ins in the past term alone and attribute their success to the "father image" they convey. Maryland women began offering their own service, but with more personnel and at less cost--25-c- per tuck-in. Asked their ad in the campus paper: "When was the last time you had five girls tuck you into bed?" William L. Thomas, Maryland's vice chancellor for student affairs, endorses the trend. "It's a very gentle custom," he says. When the women heard Thomas wistfully admit he had never been tucked in, they showed up at his office one afternoon with a blanket, a lullaby ("Rock-a-bye baby") and five daughterly pecks on the cheek. Maryland Student Affairs Staffer Patricia Orndorff recalls being tear-gassed and locked in her office during the more obstreperous 1960s. Of the latest fad, she says: "It's great that the students are doing nice things for a change."

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