Take a good look at the face. A really good look. Roll the name over your tongue. Julio Iglesias. Better get used to it, because if the "Spanish Sinatra" and his press agent, Superflack Warren Cowan, have anything to say about it, the name is about to become as familiar in the U.S. as it is just about everywhere else on the planet. Over the past 15 years, Iglesias, 39, has reportedly sold some 70 million albums worldwide. But you'd mention the name Julio Iglesias to most Americans and they'd say, "What?" At least until this past winter, when Julio started a U.S. publicity blitz, having paid Cowan a rumored $2 million to drop his name massively. It seems to have worked. During his current U.S. tour, Julio packed halls in Los Angeles, Las Vegas and New York City. And his first American album isn't due out until May. Face it, Julio Iglesias is going to make Julio Iglesias a household word or his name isn't ... you couldn't have forgotten already?

As if prime-time television weren't drowning in enough soap opera, Procter & Gamble, the producer of the age-old daytime CBS stand-by The Guiding Light, is invading the evening hours. In May, it will be offering half a dozen of Guiding Light's regular hands in the TV movie The Cradle Will Fall. Making the whole production look a little glossier is Lauren Mutton, 38. Her presence in Nashville, where the production was being shot, certainly dazzled Tennessee Governor Lamar Alexander, 42, who named Hutton an honorary "Colonel Aide-de-Camp of the Governor's Staff." The actress one-upped the hokum. Replied she: "Well, Governor, where is the camp and how can I aid it?"

A sports cap the size of a manhole cover jammed down on his great shock of white hair, the American traveler stood by China's Great Wall and sang Danny Boy. Sure and begorra, it could only be that wandering curator of Irish wit and Boston wisdom, Tip O'Neill, 70. The Speaker of the House has been spending his Easter recess in China with a contingent of 13 Congressmen on an itinerary that last week included visits in Peking with both Vice Chairman Deng Xiaoping, 78, and Premier Zhao Ziyang, 64. After venturing that there had been "a tremendous meeting of minds," O'Neill let slip at a press conference with Western journalists that "we had no knowledge before we came as to the strong position of the Chinese government with regard to the Taiwan question." While reporters gaped, O'Neill plowed on: "My knowledge of foreign affairs, to be quite truthful, is extremely limited." Um, well, O.K. In that case, Tip, give us a bit of Too-ra-loo-ra-loo-ra.

In his prime he tucked away six French Open championships, five consecutive Wimbledon titles and two Italian Opens, scampering across grass and clay with an iron reserve that unsettled opponents and turned everyone else into admirers. But two months ago Bjorn Borg announced that the thrill had gone, and last week in Monaco he played his final tournament. In the first round, facing Jose-Luis Clerc, 24, Borg bobbed along the baseline like the champion of yore, putting the Argentine away in 77 minutes, 6-1, 6-3. But the next day, against Frenchman Henri Leconte, 19, Borg went down 4-6, 7-5, 7-6. Still, his sights are set differently now. "I know exactly what I want to do," said Borg of a newfound love of relaxation that developed during his half-year layoff in 1982. "I'm not going to play any more tennis. There's no more pressure. It's over." Over perhaps, but certainly never forgotten.

--By E. Graydon Carter

On the Record

Robert Dole, 59, Republican Senator from Kansas, on Democratic Presidential Aspirant John Glenn: "I told John it wasn't fair for him to take advantage of his hero status as an astronaut. I mentioned this at the unveiling of the portrait showing me invading Italy."

John le Carre, 51, on his hesitation at having his books made into movies: "No writer wants to see his ox turned into a bouillon cube." This file is automatically generated by a robot program, so viewer discretion is required.