Monday, Sep. 30, 1985
Economy & Business
BUSINESS NOTES FAST FOOD WHOPPERS ON WHEELS THE BURGER WARS OF RECENT YEARS HAVE INSPIRED THE COMPETITORS TO OFFER BREAKFASTS, ETHNIC SNACKS AND OTHER CUSTOMER- ENTICING GIMMICKS. NOW BURGER KING IS MOBILIZING ITS EXISTING MENU AND TAKING IT ON THE ROAD. BY NEXT FEBRUARY THE NO. 2 HAMBURGER CHAIN (AFTER MCDONALD'S) WILL ROLL OUT A FLEET OF 20 CUSTOMIZED VANS TO SERVE EVERYTHING FROM WHOPPERS TO SHAKES AND FRIES FROM KITCHENS
ON BOARD.
The vehicles will be bound for the East and West coasts and U.S. military bases in Europe and Asia. Two vans scheduled for delivery to Camp Casey near the Korean Demilitarized Zone will sport camouflage and the Burger King logo rendered in hard-to-spot dark green and brown.
The company sees a wide range of tactical uses for its vans. Workers from the vehicles could circulate in office buildings and relay orders through headsets back to the mobile units. The vans could also feed fans outside football stadiums or show up at college dormitories for students seeking midnight & snacks. If the meals on wheels are a hit, Burger King plans eventually to dot the U.S. with Whoppers to go.