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Times have changed since Betty Crocker made her debut in 1936 as a symbol of General Mills, and so has she. With five face-lifts through 1980, Betty grew younger and more modern. The sixth edition of General Mills' classic cookbook, published last week, presents Betty with a distinctly young urban professional look.

Spiffed up in a business suit, Betty appears to be a woman who would feel as much at home in the boardroom as in the kitchen. According to General Mills, up to 30% of men do at least some of their own cooking, and the new Betty is intended to be "similar to someone businessmen work with. We wanted someone they would trust with their baking questions."