Monday, Jun. 08, 1987
Commercializing The Beatles
It is disheartening to know that Michael Jackson, having acquired the publishing rights to the Beatles' music, has decided to cash in on it by making it available for corporate commercialization ((SHOW BUSINESS, May 18)). The specter of Jackson's developing a list of "only 40 ((songs)) you'll ever possibly see in an ad" is an insult to rock music.
Nirmal Goswami
Arlington, Texas
Rock fans are complaining because a Beatles "classic" will be used to advertise Nike sneakers. But nobody complained when Tchaikovsky's Nutcracker Suite was used in a commercial for cat food or the Brandenburg Concertos advertised German cars and French mustard. My heart bleeds for the Beatles fans who take the commercialization of their heroes' songs so seriously.
Ronald W. Angel
Oak Harbor, Wash.
I have returned my Nikes to the company with this message: "Take back your shoes. Give back John Lennon's music."
Paul Pomerantz
New York City