Business Notes ADVERTISING

Advertisers, who know a trendy location when they see one, are flocking to / Berlin. The Wall has become a potent new symbol in a plethora of TV commercials celebrating its opening. Pepsi-Cola filmed an ad that features a young woman handing a flower to a border guard. Quintessence, a Chicago cosmetics firm, taped a 30-second corporate ad depicting a family reunion at the Brandenburg Gate. AT&T interviewed people at the Wall who told how they phoned friends when it opened.

The Berlin commercials are among an outpouring of ads in which Western businesses seem to be welcoming Eastern Europe into the capitalist world. A Shearson Lehman Hutton commercial shows Slavic women wearing U.S. running shoes and a teenager riding a skateboard past a hammer-and-sickle sculpture. The tactics have even been adopted by the other side: one of the products to extol improved East-West relations in its ads is Stolichnaya, the Russian vodka.