Smart Marketing Rhinestone Belt

By DAVID ELLIS/

"ELVIS" |

Executors of the King's estate have licensed the sale of a new Presley spray cologne that will retail at $19.50. No, it doesn't smell like a sweaty towel or a blue suede shoe; the scent is described as a "contemporary, masculine blend of woods, herbs and amber." Read: a good-ole-boy's Old Spice.

With reporting by Sidney Urquhart