Monday, Jun. 17, 1991
Business Notes ENTERTAINMENT
The worlds of high risk and heavy metal are coming together. Peter Morton, trend-sensitive co-founder of the Hard Rock Cafe chain, plans to open a Hard Rock hotel-casino in Las Vegas by late 1992. The 326-room property would be the resort's first casino to target patrons more versed in Ben E. King than Benny Goodman. Morton's chain of 11 Hard Rock restaurants, which serve down- home food and vintage rock, has grown to annual revenues of nearly $100 million. Morton's latest smash hit: a Hard Rock restaurant in Las Vegas, an instant landmark thanks to the 82-ft. electric guitar on its roof. The proposed casino will feature a 130-ft. guitar, plus a 75-ft. piano that will play hits by Elvis, Jerry Lee and other kings of rock.