Business Notes Advertising

"It just doesn't get any better than this," boasts Old Milwaukee beer's TV campaign, which features a gyrating "Swedish Bikini Team" descending upon male campers. But Stroh Brewery, the beer's maker, is discovering that things $ just might get worse. Five women employees have sued the company, charging that the ads foster a work environment that encourages sexual harassment. "These ads tell Stroh's male employees that women are stupid, panting playthings," says attorney Lori Peterson. Her clients have been confronted with pornography, taunted with lewd remarks and slapped on the rear, she contends. The company describes the allegation as "a preposterous link" and says Stroh has a strong policy against sexual harassment. Meanwhile, Playboy plans to feature the Bikini Team next month.