Petty Issues

By Melissa August, Harriet Barovick, Michelle Derrow, Tam Gray, Daniel Levy, Lina Lofaro, David Spitz, Joel Stein and Chris Taylor

DOGGED CONSUMERS Last week CBS aired the first ad just for cats. Over the top? Not for folks at the National Pet Products Trade Show, who were selling Rebound! a dog sports drink; Chip Runner, a toy chipmunk that runs in a ball; and Scratch 'n Catch, with scratch-activated mouse.