Numbers

By Melissa August, Harriet Barovick, Autumn DeLeon, Michelle Derrow, Aisha Durham, Tam Gray, Daniel Levy, Michele Orecklin and Chris Taylor

53 Total Kennedy-related pages in issues of the three major newsweeklies immediately following President Kennedy's death

79 Total Kennedy-related pages in the three major newsweeklies immediately following J.F.K. Jr.'s death

1 Ranking of "mp3" among Internet searches last month, unseating "sex"

126% Increase in value of mp3.com stock after its first day of trading

0 Top 40 bands on mp3.com's website

6.9%, 11% Average viewership rating and share for the Parents' Television Council's 10 Best Family-Friendly Shows

7.6%, 12% Average rating and share for its Top 10 Most Offensive Shows

174% Increase in time per day the average adult spent online since last year

41% Decrease in time adults spent watching TV

4% Increase in time adults spent reading magazines

Sources: Business Week, Nielsen Media Research, Fairfield Research