And You Thought Atomic Fireballs Were Hot

By Melissa August, Kathryn Hoffman, Ellin Martens, Julie Rawe, Alex Smith, Sora Song, Heather Won Tesoriero, David Thigpen and Kadesha Thomas

At last week's all-candy expo in Chicago, samples of Torture Scorchers, a new cayenne-pepper-coated confection, were distributed with cups of water. Candymakers are hoping other sweet newcomers will cause a similar sensation:

SMINT Made with a plaque-fighting sugar substitute, these powerful breath mints claim to lower mouth temperatures as much as 50[degrees]F--almost as invigorating as a pair of HyperMints, another rookie, that delivers about as much caffeine as a 12-oz. soda.

MOBILE POPS Even lollipops are switching to cell phones. Chupa Chups packages a retractable sucker inside a faux mobile phone that functions as a calculator, so kids can add up all those empty calories.

BODY SMARTS CRUNCH BARS Muscling into PowerBar territory, Viagra maker Pfizer has fortified these chocolate and fruit-chew "nutraceuticals" with as much iron as a cup of spinach, as much fiber as a slice of bread and--surprise!--more flavor than a piece of cardboard.

CANDY CLAY At long last, Play-Doh you can eat. Kosher-foods giant Rokeach introduces this hands-on treat 131 years after the company was founded as a soap factory. Rokeach also makes rocket pops and candynamite.