Monday, Nov. 26, 2001

I Feel Your Acne

By Harriet Barovick

Bill Clinton has turned up almost everywhere since leaving the White House--but as a pitchman for a facial-care product? It sure looks like him (sitting next to someone who bears a shakier resemblance to Hillary) in a commercial for Rejuveface, airing several times a day on Chinese TV. It's actually just two actors impersonating the former First Couple to hawk the skin treatment, which sells in Chinese department stores for $350 and purports to eliminate "ugly pustules" with tiny electric shocks.

"He's a strapping guy. He has a good body. He's not as serious as Bush," says He Xuerong, general manager of Cosmetics King Ltd., explaining Clinton's appeal. "We wanted the Chinese President, but the government wouldn't allow it. America doesn't care." Don't be so sure. Informed about the ad, Robert Barnett, attorney for the former President, said he would write a cease-and-desist letter. "You can be 100% certain that this is unauthorized. The President and Senator Clinton have received dozens of requests to do endorsements and have turned all of them down."

--By Harriet Barovick. Reported by Matthew Forney/Beijing

With reporting by Matthew Forney/Beijing