Target: Mizrahi

Two hours after it opened in New York City last week, a temporary Target store ran through its stock of 2,000 shopping bags. The buying frenzy was brought on by fashionistas lunging for new designs like the silk logo shirt ($24.99), left, created by Isaac Mizrahi for the mass-market retailer. "It's a big world out there," Mizrahi said, "and I want to dress everyone."