Whuppin' the Dogg

By Wilson Rothman

He's already got his own action figure and his own edition of Girls Gone Wild; he has made guest appearances in everything from Starsky and Hutch to The L Word. Now actor, producer, marketing maverick and--oh, yes--rapper Snoop Dogg has joined Sony Pictures Mobile to launch his own game for mobile phones. Snoop Dogg Boxing, available in April from most carriers, sets rudimentary fisticuffs to a Snoop Dogg sound track. Players (or should that be "playaz"?) jump in the ring and face a posse of pugilists, scoring points with punch combinations. If you make it to the final round, you face Snoop Dogg himself, who looks bulkier in his cell-phone incarnation than in real life. --By Wilson Rothman