Contents

Features

COVER: TECH REVOLUTION A8

Meet the brave new tech influentials, from outsourcing impresarios to embryo cloners

OLYMPIAN MARKETING A20

For most athletes, winning a medal is easier than competing for endorsement deals

Departments

WORLD BRIEFING A4

Grupo Santander invades Britain; Coke's e-music fizzles; Singapore's new no-frill airport

INVESTING A22

One way to navigate a sideways market is to practice the art of pairs trading

GLOBAL LIFE A26

Touring South America's wine country, where offbeat varietals take center stage

ON THE COVER Photograph by Mark Richards